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Captivating Genres

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This essay is part of a symposium on Yogita Goyal’s Runaway Genres. All contributions to the symposium can be found here. In his now classic essay published in NLH in 1976, “The Origin of Genres,” Tzvetan Todorov famously articulated the following: “It is because genres exist as an institution that they function as ‘horizons of expectation’ for readers, and as ‘models of writing’ for authors.” He goes on to argue that “Genres communicate with the society in which they flourish by means of institutionalization,” and Continue reading →

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